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I arrived at Leading Edge Communications charged with the purpose of rebranding the company across its store frontages through to complete stationery requirements. The new brand was a vast improvement from its predecessor, and modernised the company as a stand alone entity from Telecom, who was soon to become Spark.

Client
Leading Edge Communications
Year

2007 – 2010

Deliverables
  • Branding
  • Brand roll-out
  • Advertising
  • Instore signage

Stacked logo lock-up used primarily if space allows.

Horizontal logo lock-up used in print media, below-the-line advertising, signage etc.

The Leading Edge brand device designed on the locations of the 48 stores nationwide.

Advertising + Promotion

Instore

But wait! There’s more…

Branding

A collection of brands and logos I’ve designed over the years.

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Packaging

All shapes and sizes. Boxes, sleeves, blister packs, labels, backing cards…

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Print

Everything from magazines, advertising, booklets and newsletters to annual reports, promotional materials and stationery.

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Web

A selection of the sites I’ve built in the past.  

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